Companies are most successful when they focus on only one marketing discipline. Companies are mediocre when they focus on two marketing disciplines. Companies will be run over when they think they can do all three.
The Discipline of Market Leaders Updated with Some Caveats
What Does the Customer Really Want?
Focus on understanding completely every aspect of the customer’s needs before trying to pitch a solution that may not be even close to what is needed. Setpoint follows this culture of selling.
The Financial Crisis: Events Leading up to it and Who is to Blame
Joe did a great set of videos explaining the financial crisis including what led up to it and who is to blame. We filmed this one before but I hear it was pretty boring and…
Rich Internet Applications (RIA)
Recently I was asked what Rich Internet Applications (RIA) were and whether they were good or bad, useful or something that we might be able to see in the future. Rich Internet Applications have been…